Scores of companies have mascots or corporate icons. You can probably name dozens off the top of your head: Ronald McDonald, Tony the Tiger, the Morton Salt Girl, Mr. Peanut, the Jolly Green Giant, etc. Then there are the corporations that create an ad campaign establishing a person as the “face” of the company. It’s not an easy task, but for those companies that succeed, the commercial stars sometimes become household names, even beloved cultural icons. And the company ends up earning higher sales and good publicity, sometimes for decades after the original advertising run ends. Here, in no particular order, is a look at 10 somewhat ordinary individuals who became the face of some of the world’s most famous brands.